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The ShopRite soap aisle has a new signature.
Basically Soap’s Signature Collection brings four handcrafted cold-process bars together in a refined edit of color, fragrance and thoughtfully selected ingredients: Eucalyptus, Lavender, Citrus Breeze and Oatmeal Milk & Honey.
The collection became available at ShopRite of Four Seasons beginning September 19 and at ShopRite of Brandywine Commons beginning September 26.
This launch represents more than new shelf space. It brings a chemist-formulated, Delaware-made and PETA-approved cruelty-free brand closer to local customers—without losing the small-batch craftsmanship behind every bar.
Every Signature Collection bar begins with a carefully constructed base of olive, coconut, palm, sunflower and castor oils.
Coconut oil helps create an effective cleanse and generous bubbles. Castor oil supports a denser, more stable lather, while olive and sunflower oils contribute to the bar’s conditioning feel. Palm oil helps create a firm bar designed to hold its shape through repeated use.
Aloe leaf juice, oat flour, finely milled rice powder and silk amino acids complete the shared foundation, giving the collection its creamy lather and polished sensory experience.
The foundation remains consistent. The personality of each bar is entirely its own.
Eucalyptus enters the collection in pale green—clean, composed and naturally confident.
Eucalyptus leaf oil creates its crisp, herbal aroma, reminiscent of fresh air and warm shower steam. Aloe, oat flour, rice powder and silk amino acids complement the multi-oil base, creating an elevated bar with a creamy lather and refreshing finish.
This is the minimalist of the collection: understated in color, distinctive in scent and easy to incorporate into an everyday routine.
Lavender is dressed in muted purple, with Brazilian purple clay lending the bar its elegant, mineral-inspired color.
Its lavender profile is familiar without feeling ordinary. Aloe leaf juice, oat flour, rice powder and silk amino acids add depth to the formula, while the carefully balanced oil base creates the rich lather expected from the Signature Collection.
Lavender is soft luxury—the cleansing equivalent of a perfectly tailored silk blouse. Classic, polished and always appropriate.
Citrus Breeze is the collection’s resort look: bright, golden and finished with an unexpected touch of coolness.
Sweet orange peel oil opens the fragrance with sunlit citrus. Lavender introduces a softer aromatic layer, while peppermint delivers a crisp finish. Turmeric creates the bar’s warm golden color and gives the formula its distinctive botanical identity.
The result is a fragrance journey that begins bright, settles softly and finishes fresh.
Oatmeal Milk & Honey is the collection’s comforting neutral—warm, familiar and quietly luxurious.
Its soft fragrance profile is paired with oat flour, aloe leaf juice, finely milled rice powder and silk amino acids. These ingredients complement the bar’s blend of olive, coconut, palm, sunflower and castor oils, creating a creamy and satisfying cleansing experience.
This is the bar for customers drawn to softness, simplicity and a fragrance that feels immediately familiar.
A premium bar is not defined by fragrance and color alone.
The value of Basically Soap lies in the complete product: chemist-led formulation, multiple plant oils, purposeful supporting ingredients, small-batch production, cold-process craftsmanship and the time required for each bar to cure properly.
These are not anonymous, mass-produced bars designed to compete only on price. Each Signature Collection bar is made to deliver:
The price reflects more than the finished bar. It reflects the formulation knowledge, production time and attention behind it.
Luxury is not excess. It is intention—and you can feel the difference in every lather.
Shop the Basically Soap Signature Collection locally at participating Delaware ShopRite stores:
ShopRite of Four Seasons
Newark, Delaware
ShopRite of Brandywine Commons
Wilmington, Delaware
The collection is also available online through Basically Soap.
Boutiques, spas, gift shops, hospitality businesses and specialty retailers can order the Signature Collection through Faire.
Faire provides eligible retailers with streamlined wholesale ordering, payment-term options and introductory benefits while making it easy to bring Basically Soap to new retail shelves.
SHOP THE SIGNATURE COLLECTION ON FAIRE
From a Delaware workshop to ShopRite shelves and independent retailers across the country, the Signature Collection represents the next chapter of Basically Soap—four carefully formulated bars, designed to make everyday cleansing feel anything but basic.
Chemist-formulated, small-batch, cruelty-free soap handcrafted in Delaware.
